Maeve and Lilly

Lemonade Stand

August 26th, 2010

Lilly began bugging me early about doing a lemonade stand this morning. I really didn’t want to be bothered and kept putting her off. She was very persistent and quickly enlisted her sister as a business partner and nuisance-in-arms. When they made motions to cut open the lemon from the fruit basket, I gave in.

“OK. But you guys are going to have to do it yourselves and put up your own money.” They quickly agreed. I figured this would be a valuable lesson about not thinking a business plan through. (Selling lemonade in a semi-rural area on a road with no sidewalks and a speed limit of 40 mph?!?)

Off we went to Pick’n'Save for cups and lemonade mix (total cost $6). I got them started and helped put signs on either side of the road to entice approaching traffic. Right away they started flagging people down and most of their customers paid double their 50-cent price. An ambulance crew even stopped, turned on their lights and bought three cups for $5.

At the end of the day after backing out their change and their expenses, the little stinkers ended up making a profit of $16.60. The age-old marketing lesson that was reinforced (for me at least) was that cute girls can sell anything. Hopefully the girls learned something more pragmatic and less demeaning. The planning ahead and thinking through details was great but I wasn’t overly enthusiastic about the $$ in their eyes. How I hope I haven’t just created another generation of capitalists.

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